Programmatic Media & Advertising
Programmatic advertising brings data, technology and media together to help brands reach relevant audiences across the digital environments they already use.
Dizital Connect helps plan, execute, optimise and measure programmatic campaigns - combining automation with human expertise to make every media decision more purposeful.
What our programmatic service covers
Audience targeting
Reach defined audiences across sites and apps.
Retargeting
Stay in front of people who visited your site.
Brand safety
Placement controls and frequency caps.
Conversion reporting
Results measured in actions, not impressions.
Why your ads are not reaching enough of the right people
Pick the one that sounds most like you.
What it is costing you
Costs rise while reach stays the same.
What we do first
Test programmatic audiences that match your best clients.
What changes
New reach at a cost you can measure.
How we run programmatic campaigns
Week 1
Audience
Define who to reach.
Week 2
Controls
Brand safety and caps.
Weeks 2 to 3
Launch
Display, video and audio.
Weekly
Optimise
Placements and spend.
Monthly
Report
Conversions and cost.
Our Programmatic Media & Advertising Process
Network Selection
The most important part of programmatic planning is selecting a network that offers support and meets your goals. Our team of experts ensures that networks are fully transparent and offers solutions that maximize budget utilization.
Planning and Strategy
It is important to understand KPIs and plan how to achieve them. To ensure your strategy is heading in the right direction, we work closely with your chosen networks-a simple test, aggressive prospecting, retargeting, or a combination.
Ad-creation & adding a human touch
We offer creative consulting through continuous collaboration with artists & studios. And, programmatic needs a human touch to function properly. Not all platforms offer managed services; a few programs require manual intervention.
Optimization
Once the campaigns are implemented, we add valuable optimizations and check out the performance on which websites your ads appear, who's seeing your ads, geographical reach & more.
User Analysis
Use granular user data to target users more effectively. With our one-stop programmatic media & advertising company, you can get valuable insights into users' demographic data. You can also use this data to improve your marketing campaigns and focus your budget on what is most effective for your brand.
Reporting
Our team assists in transparent reporting on how we have met the deliverables. The data should be analyzed consistently with all other search activities, and assess the contribution of programmatic to the overall marketing mix.
Reasons Why Companies Prefer Dizital Connect’s Dedicated Programmatic Teams Over Others
Automate Ads Buying
In 90% of cases, programmatic ad buying relies on real-time bidding, which means only visitors in your target audience will see the ad.
Our Programmatic Marketing Analysts will deliver ads accurately based on target options and trading parameters. We utilize AI and MA algorithms to display a particular ad unit to a specific user at the right time. Furthermore, we target specific segments of consumers based on their devices, geolocation, personal interests, and content.
Real-time Measurement and Optimization
Our programmatic advertising experts can understand the ins and outs of each campaign and help you reach the target audience with maximum ROI.
Our team adjusts and optimizes ads in real-time to improve ad performance and monitor ad spending in real-time.
Once the campaign has been launched, our experts measure the effectiveness of the creative campaign and the overall targeting.
Multi-channel
Our ad marketers ensure that your message reaches the target audience across all devices; mobile, desktop, tablet, etc. We also provide ongoing support for platform-specific issues, explain new features, and provide best practice tips.
We aim to provide you with end-to-end solutions that will help you take advantage of new technologies and utilize data to better understand your target audience and how they prefer to see advertisements.
Execution and Consultation
You can work with our teams to plan, outline your bids, and make media buying decisions. Our team of experts provides advice and opinion to take full control of your digital marketing strategy.
Our team members are always adaptable and tailor their solutions to meet your needs, including bidding and optimization, helping you to respond to the customers' needs faster.
Programmatic reach with quality controls
Real engagements, the playbooks we use and our thinking on reach and retargeting beyond Google and Meta. Filter by what you want to see.
Case studyConnecting the website and CRM into one intake systemRead the case study →
PlaybookMulti-channel campaign planningRead the playbook →
PlaybookMeasurement and reporting dashboardRead the playbook →
ArticleReal estate legal leads fail between the ad and the phone callRead the article →Programmatic advertising: what buyers ask
What is programmatic advertising?
Automated buying of display, video and audio ads across thousands of sites and apps, targeted by audience, context and location instead of one publisher at a time.
When does programmatic make sense?
When you need reach and retargeting beyond Google and Meta, for example to stay in front of website visitors or reach a defined B2B audience.
How do you control quality?
Brand-safety lists, frequency caps, placement exclusions and reporting on conversions, not just impressions.
Want to reach the right audience beyond Google and Meta?
A 15-minute intro call. We will tell you honestly whether programmatic advertising is the right next step.
