The accounts were active. Activity and demand are different things, and generic destination content produces the first without touching the second.
Measured outcomes
1 January 2026 to 30 June 2026 · confirmed by the agency owner [SAMPLE DATA — replace before publishing]
| Metric | Before | After | Source and window |
| Social-attributed enquiries, monthly | 1 | 7 | Client enquiry inbox and CRM source field · Jan–Jun 2026 |
| Engagement rate | 0.9% | 2.4% | Meta Business Suite, account level · Jan–Jun 2026 |
What the client was dealing with
A travel agency had social accounts that existed but contributed nothing commercially. The content was competent and about travel in general, which is the same content every competitor publishes.
Nothing on the accounts said what this agency specifically sold or who it was for, so there was no reason for a follower to become an enquiry.
How the engagement ran
01 Discover
Ran a working session with the owner to establish the actual offer, the margin on it, and which customers were worth attracting.
02 Diagnose
The accounts were marketing a category, not a business. That produces reach without intent.
03 Design
Rebuilt the content strategy around the specific trips the agency sold and the buying triggers behind them.
04 Deliver
Executed the content and community work against that positioning, with enquiry routes visible on every profile.
05 Develop
Set the response process so enquiries arriving through social were handled the same as any other lead.
06 Demonstrate
Tracked attributed enquiries alongside engagement, which is what showed the strategy shift rather than the posting increase was doing the work.
Client quote
[REPLACE] Two sentences from the client: what was broken before, and what changed. Name, job title, company or description if anonymous.
Engagement detail
| Field | Detail |
| Sector | Travel & Hospitality |
| Market | India |
| Duration | Six months |
| Services | Social strategy, brand positioning, content, enquiry routing |
| Systems | Meta Business Suite, client CRM |
| Handover | Shared operation |
Reach is not demand
If the accounts are busy and the pipeline is not, the problem is positioning.
Client anonymised at the client’s request. Figures drawn from the source systems named above, against a stated baseline and date range.
