{"id":989452,"date":"2026-10-01T10:22:22","date_gmt":"2026-10-01T10:22:22","guid":{"rendered":"https:\/\/dizitalconnect.com\/?p=989452"},"modified":"2026-10-05T08:49:53","modified_gmt":"2026-10-05T08:49:53","slug":"reputation-and-review-operating-system","status":"publish","type":"post","link":"https:\/\/dizitalconnect.com\/?p=989452","title":{"rendered":"Reputation and review operating system"},"content":{"rendered":"
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How to build review volume and recency without breaching advertising rules or the FTC’s testimonial rule.<\/p>\n\n\n\n

Written for<\/strong> Client-facing firms in regulated and semi-regulated sectors where reviews influence selection.<\/p>\n\n\n\n

The bottleneck<\/h3>\n\n\n\n

Reviews decay. A five-star average built three years ago reads as a firm that stopped serving clients, and recency weighs heavily in both local ranking and human judgement. Most firms treat review collection as an occasional campaign, which produces a cluster of reviews with a date stamp that ages together.<\/p>\n\n\n\n

The compliance dimension is real and frequently mishandled. Incentivised reviews, insider reviews without disclosure and selective suppression are all specifically prohibited, and enforcement is now active.<\/p>\n\n\n\n

The FTC’s Rule on the Use of Consumer Reviews and Testimonials has been in force since 21 October 2024, with civil penalties of up to $53,088 per violation. In December 2025 the FTC issued warning letters to ten companies under it. The rule covers fake and insider reviews, incentives conditioned on sentiment, and review suppression.Federal Trade Commission, 16 CFR Part 465; FTC business guidance, December 2025.<\/p>\n\n\n\n

Why it happens, five levels down<\/h3>\n\n\n\n
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  1. Review volume is low and ageing.<\/strong>Why? Nobody asks consistently.<\/li>\n\n\n\n
  2. Asking is nobody’s job.<\/strong>Why? It was never built into the matter or project lifecycle.<\/li>\n\n\n\n
  3. There is no trigger point.<\/strong>Why? Nobody identified the moment a client is most satisfied.<\/li>\n\n\n\n
  4. Client experience is not mapped.<\/strong>Why? Delivery and marketing operate separately.<\/li>\n\n\n\n
  5. Reputation has no owner in the delivery process.<\/strong>Root cause. It is treated as marketing’s job and marketing is not in the room.<\/li>\n<\/ol>\n\n\n\n

    The diagnostic<\/h3>\n\n\n\n

    Run this before planning any work. It tells you whether this is your constraint or whether something else is.<\/p>\n\n\n\n